Gable Steveson, Tanner Morgan are first Gophers to have business deals in new era

Gable Steveson is arguably the most marketable athlete not only for the Gophers but maybe across the Big Ten Conference.

First, the U’s heavyweight wrestler won his first NCAA championship this spring and is a part of the conference’s contingent headed to compete in the Summer Olympics in Tokyo later this month. The Apple Valley native also leads Big Ten athletes with 245,000 Instagram followers, 73,000 more than the runner-up, Penn State gymnast Michael Jaroh. And Steveson’s 30,000 Twitter followers is nothing to scoff at.

At least one business sees the potential. On Thursday, delivery service Gopuff announced Steveson will have among the first endorsement deals. The agreement works with Opendorse, the marketing platform set up to help student-athletes in this new environment.

Steveson will receive direct payments and some credits to purchase products through Gopuff. In return, he will promote the service to his many thousands of social-media followers. Continue reading at →